Adgistics teamed up with Ford, one of its long-term clients, to help put a smile on the faces of disadvantaged youngsters around the country by sponsoring – The Ford Great Lakeland Challenge - which included the longest lake, the steepest tarmac road pass and the highest mountain in England. The team had to canoe 10.5 miles along Lake Windermere, cycle 28 miles over Wrynose and Hard Knott Pass and run / climb the eight miles over 3,208 foot Scar Fell Pike.
The combination of times achieved (8 hours 55 min) and £5,000 pledged in sponsorship were enough to achieve 1st place out of teams competing in the 15th annual Ford Great Lakeland Challenge, which is set to raise £80,000 for the Wooden Spoon charity to help disadvantaged youngsters.
"This is an excellent example of how Ford & its key partners strive to help the community. The support we have had from sponsors will help Wooden Spoon continue its excellent work around the country," said team captain Nick Themistocleous.
Joe Jarrett, the CEO of Adgistics, said "We are very pleased to support such a worthwhile cause with our client Ford. The money pledged will benefit children and young people in the local communities who need some help through life."
The Wooden Spoon Society has distributed more than £15 million to over 350 national and local projects since 1983 enhancing the lives of over 500,000 children. The team members from Ford included; Vicky Allen, Howard Kee, Steve Derby, Nick Themistocleous.