Why is UX important to designing a simple and reliable Digital Asset Management system?

‘Stunning user interface’ and ‘fully branded, aesthetically pleasing buttons’ are not phrases often associated with a Digital Asset Management system. The systems are meant to be user-friendly as well as functional but they can’t possibly be on-brand… can they? At Adgistics, the user interfaces of our Brand Centre® solutions are designed around your brand, fully matching your brand guidelines and contextual style. Before we start investigating the front-end software development of a DAM system, we must ask some fundamental questions.

Key DAM questions for UX designers?

  • What potential UX weaknesses are there and how to avoid them?
  • How will users access the system?
  • Is it optimised for mobile, tablets etc?
  • What will the DAM system be integrated with? All our system are collaborative, the main question is how much collaboration is required?
  • Can the systems that are being integrated be designed to be on-brand as well?

This list can go on and on, however the most vital part is that the answers should be agreed and reviewed into a workable plan, empowering you to push the pixels forward and build a Digital Asset Management system that will be fully on-brand, elegant, highly functional with a clean and simple user interface.

What inspires our team?

The answer may be a bit ‘geeky’ but it is relatively simple, we aim to produce excellent Digital Asset Management systems for the biggest brands in the world! Solutions that we can be proud of, where everything works perfectly, all the gestures are correct, fully bespoke for each brand and every button placement is an inspiration!

We are focused on deploying software solutions that are simple and efficient as possible, so that it works correctly and reliably. We have made huge strides in our processes and now we are approaching the stage where we can invest even more time and effort into User Experience and the UX process.

Why is UX important in Digital Asset Management systems?

We are living in a user-centred universe and our products, services and communications need to be simple, usable and consistent in order to stay ahead of the competition and move into new markets.

UX has a deep scientific link with how people carry out tasks and key approaches into behavioural nature and human factors in that way people interact with objects. Society thrives in front of gadgets and we are all able to shop from our sofas, watch movies, shows, read online and access all type of information 24/7.

With such a demanding user group, it’s vital for us to make sure that not only are our Digital Asset Management systems are highly functional but they also provide a great user experience. We want the user to enjoy their trip to the Brand Centre we want them to want more…

As we move ahead in this blog series, we will give an overview of the various stages of the UX process and report back our findings and any supporting tips.

Keep an eye on our blog for UX Personas, the first instalment of Pushing the pixels… forward blog series.

Image credit (c) Jozef Krajčovič