Interoperability – What does it mean and how does it affect Digital Asset Management systems?

It would seem to be a straightforward concept but the term gets branded out a lot and appears to have different meanings in many situations. In a nutshell, Interoperability is the ability for different systems to work together and achieve a shared objective.

Interoperability a thousand years ago was a handshake”

The notion of ‘I agree to work with you and these are the terms,’ was the simplest form of operating together to achieve a common goal.

However, as the level of sophistication in technology today is rapidly evolving, it has got more and more complicated as there are several systems as the demand for an Interoperable system has increased.

Consumers and users expect systems to be integrated with each other for that seamless experience. With the increased usage of tablet/mobile devices, which according to a Gartner report, looks to surpass the traditional PC market, interoperability becomes increasingly important.

These devices rely on multiple sources of data and information and do not always have access to the tools and interfaces that are common on desktop computers.

But consumers love the form-factor and want access to their data on the go! Below are a few examples of what Interoperability can mean in various situations:

  • Top Tier: At the highest level would be a global organisation i.e. The UN. For them, it means the alliance between countries and their willingness to work together to achieve and maintain shared interest i.e. open markets
  • Second Tier: Interoperability needs to be examined when two organisations merge. How will cultures, business processes, and procedures fit together without interfering with the line of business? The merger between advertising giants Omnicom and Publicis will take 6-9 months for them to fully interoperate
  • Third Tier: This comes down to the personal level across various departments. How do departments inside one business communicate with each other? How to make one service available seamlessly to another? An Interoperable system is key for efficient business processes

So, where does Digital Asset Management come into this? When businesses require a 3rd party provider to interoperate with and manage their on-brand assets, we need to work with them to establish how we can make them work with our Digital Asset Management System – the Brand Centre®.

Our history of creating user-friendly solutions interoperates to make a robust and reliable DAM that effectively increase brand consistency and user engagement.

In Part 2 of our Interoperability mini-series, we will look at systems that Interoperate in milliseconds and work together without you even knowing or noticing!

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