How can a monkey further enhance your Brand Asset Management system? What is it good for?

Our blog article focuses on how “monkeys” (an API) can be utilised to strengthen your Brand Asset Management system? Developers also seem to like the use of the term 'monkey' in their project names such as SeaMonkey Mozilla Fire Fox and Chaos Monkey NETFLIX. Catch links to some of the most popular API libraries further below.

What does an API mean?

It stands for Application Programming Interface. It specifies how software components should interact. It creates a common way that states how two separate systems can cooperate and communicate.

An API is a software-to-software interface, the applications talk to each other usually any user input. To the end user, the inner workings of an API are completely invisible.

You won’t find it on your windows start menu or a Mac application folder like your Notepad or PhotoBooth (respectively). They are well-structured pieces of code created by developers and programmers so that their applications can interact with other applications seamlessly.

Why is an API needed?

The increased need for an API is down to communication. Businesses are starting to grasp the real ROI value of their brand assets and the impact it has on the bottom line.

There is an API revolution happening in today’s world of business and it is a foundation for business development. The hot topic is having an API, which is good for Interoperability within your Brand Asset Management system (Apple’s iOS APIs have a directly created over 250,000 new jobs with an estimated royalties payout of over $9 million).

So what really is an API?

An API is a contract. Between two parties an agreement put in place to exchange certain pieces of information to achieve a common outcome. If the programming is incorrect, it can be a very costly procedure.

The reason being, if an API is distributed and it’s not right, then it’s not only costing Company A money to fix, it’s also costing Company B money. You wouldn’t dream of signing a contract to buy a car without getting it checked out first.

It’s very important to have fully checked all functions before entering into an API agreement. Both parties need to be happy with the terms and functionality outlined.

As we have noted, an API facilities seamless and efficient communication between highly complex systems. An API is well suited for example, extending the platform for a Brand Asset Management system like the Brand Centre.

When you start incorporating data or information to be effortlessly passed across application for the purpose of creating yet another application, the possibilities are endless.