A successful Digital Asset Management system masters these four essential functions

Often the aim by launching a Digital Asset Management system is to create changes in workflow, management and understanding of brand assets at an overall company level, rather than granular departmental levels. Detailed research, planning, RFI’s, RFP’s and numerous vendor demos are bound to go into choosing and deploying the ideal system. During this strategic Digital Asset Management journey, businesses need to envisage how the system will be used, hosted, managed and maintained, as well as the interaction between the team including external partners and agencies whom will both also be providing and using the brand assets.

With years of experience in deploying on-brand Digital Asset Management systems for brands such as adidas, Lacoste and Cirque du Soleil, our interactive Prezi showcases four essential functions that brands face and aim to overcome with their chosen Digital Asset Management system solution.

(Start our Prezi and enable full screen via the indicator in the bottom right)

A successfully implemented Digital Asset Management system requires a productive collaboration between all stakeholders to achieve brand consistency, sharing of all brand assets and full understanding and representation of brand culture.