Maintaining a tighter control over your brand assets can deliver profitable growth

Companies want to maximise the strength and value of their brand. Managing brand assets can be a powerful opportunity in generating new revenue channels. When the brand is considered an asset, it can form the basis for a strong competitive advantage going forward. Over time, businesses can fundamentally create thousands of brand assets and in multiple languages as well. Delivering tangible growth from these on-brand digital assets can be hard to convey as trying to keep track of which brand asset is being used where and how, is difficult. How can businesses maintain a strategic overview of their brand assets to ensure that the brand is consistently being applied correctly?

Three tips on Brand Asset Management

Asset Versioning: Having the most up-to-date and approved version of the brand asset gives users great confidence in working with the latest branding material.

Powerful system: When choosing a Brand Asset Management vendor, businesses should evaluate if they meet the needs of several teams such as product marketing, HR, finance, procurement to creative and social teams.

Permission structure: Your brand assets don’t need to be accessed and seen by all the teams in the business. Implementing various strict levels of permissions can ensure users are not confused between any sub-brands. Also follow best practice guidelines by having key stakeholders in charge of uploading new assets and metadata management.