In order to build this trust and reliability brands represented themselves with several different identities such as the logo, font, colours and values that all portray a consistent tone of voice and convey the correct brand message.
A common occurrence is how disjointed departments can be when it comes to branding. Silos such as Finance, HR and Sales can have conflicting versions of brand assets and if left to their own devices can generate some inconsistent version of the brand. By utilising a centralised BAM software, the organisation can rest assure that the brand is correctly represented across all markets, divisions and silos.
BAM software for B2B brands
A study by McKinsey & Company stated that stronger B2B brands outperformed weaker brands by 20%. Knowing that a 20% performance can seriously affect the balance sheet, managing brand consistency is a core objective for marketers and BAM software can provide them with the functionalities to stand out and accelerate.
If online presence, sale and marketing material are misaligned, it will resonate negatively with stakeholders as they need that consistency to fully trust and familiarise themselves with the brand.
Brand assets form pieces of the puzzle that construct the global brand identity. If the messaging and design elements are not align with the marketing efforts, achieving brand consistently can become difficult and disorganised.
Given the numerous brand touchpoints, BAM software ensures that approved brand assets, campaigns and materials are being distributed efficiently to deliver a unified, consistent, powerful and trustworthy brand message.