Vital elements to consider when implementing a Brand Centre® solution

Once core functionality has been agreed and deployed and a DAM champion has been identified, it is helpful to strategise the structure of the system. At Brand Centre implementation, all assets will need to be migrated or uploaded to the new system, but before this happens a clear overview of keywords, and user permissions must be mapped out. Here’s some things to consider planning:


To ensure users can easily locate assets, effective keywords must be assigned to them. Campaigns, file formats, asset types and image subjects are all common elements that users will try to search with so ensuring these keywords and their synonyms are added, ready for assets to be tagged is essential.

Menu structure

Once keywords trees are set up, a clear and organised menu structure should be planned. Core brand assets like logos and guidelines should feature in the menu as these are likely to be the most utilised across agencies and the business alike.

Asset previews

Once assets have been successfully uploaded, previews should be checked. Effective previews lead to an intuitive user experience, so the asset can be visualised before downloaded. If any previews do not represent the asset well, new previews should be uploaded.

Asset security levels

Some assets and images should not be readily downloadable to all users on the Brand centre. Placing an orderable permission over the asset will allow only those that are approved access to download it.

Asset metadata

Other metadata associated with an asset like description, usage, and expiry dates should be completed. This is helpful when searching and also provides more detail so the asset can be used in the correct way, whether that only be internally or for certain communications.

User groups

Before adding any users to the system, user permissions should be set up and admins should be identified. Asset uploader, user management, image admins and other roles should be clearly defined. This is so that once users start registering, there is clear guidance of who should be able to see and action certain aspects of the system.


While planning for the elements above can help to ensure the platform is organised well, it is beneficial to carry out training sessions before launching. Scheduling training with key advocates will in turn help the adoption of other users utilising the system.

A professional services team are a brilliant tool in a Brand Centre implementation. They provide friendly, knowledgeable customer support to assist at all stages of a DAM system. Whether it be approving user accounts, assisting with asset uploads or the initial structure set up, they are on hand to help with any tasks.