International Women's Day Adgistics staff have their say on the gender gap

International Women’s Day is a significant day in the calendar, helping us to shine a spotlight on both the discrimination still happening but also to highlight the companies and countries making great strides forward to bridge the gap and level the playing field.

Adgistics has always promoted gender equality across the company and features women in some of the most crucial senior management roles.

Dora, Adgisitcs CMO, gave her thoughts on the gender divide; ‘My name is Dora, I am Adgistics CMO, I am passionate about building brands and brand development. I am also a mother, a wife and a humanist. I believe strongly in gender equality! I was raised in Iceland, but have spent most of my adult life in London with a few years in China, India, the Netherlands and California, gender equality is something that is very close to my heart.'

For the past eight years, Iceland has topped the World Economic Forum’s gender gap index. The Economist recently named Iceland the world’s best place for working women – in comparison, the UK came in at No. 24.

'When I was born, we already had a female president, Vigdís Finnbogadóttir - (the world’s first) so female empowerment is virtually ingrained in me - I’ve never known anything else than women in power, that is my normality and that is what I want to build on and ensure that one day it will be everyone’s sense of normal.

Here at Adgistics, we focus on ensuring that women get the same opportunities as men and we openly embrace parenthood by doing everything possible to support parents, such as flexible hours, working from home etc. Equality is very much at the heart of what we do and due to that, we are lucky to keep most of our mums in the workforce, which is something that is not a given, especially in the UK.

Being in a leadership role within my organisation the most important thing that I can do to further advance gender equality, is to support and empower the women that I work with, ensuring that we continue to break the glass ceiling together.

I also believe that men play an important role in bringing on gender equality, they have to believe it too, they have to help lift us up, give us a seat at the table, listen and make sure that our voices are being heard.

We’ve also spoken to members of the team across different departments to get their insight into women’s rights in the past, present and future.

Rumy - Developer

'Originally, I’m from Bulgaria so I’ve been able to see the difference in how women are treated in both the UK and my home country.

Whilst the UK isn’t perfect and there is still plenty to fight for when it comes to gender discrimination here, the difference between the UK and Bulgaria is significant. There is still a glass ceiling for many women across all industries in the UK, but back home this kind of discrimination is far more prominent.

Looking to the future, we all need to make an active and conscious choice today to fight against discrimination, so that future generations are brought up in a society that provides a level playing field for everyone.' 

Ian - Production manager

'I started work in the 1980s, which was only a few years after the Equal Pay Act had come into law. The Creative/Advertising world was very sexist, to the point of misogyny (if you’ve ever seen Mad Men, the industry hadn’t changed much since then).

I think we have come a long way since then, but there still appears to be a glass ceiling for women in many sectors, especially at board level. The UK still has a lot to do for women to be truly equal with men in the work environment. Problems exist including patronising attitudes and expectations of how women should dress and behave in the office and labelling female employees as “girls”, a lack of extended paternity leave for men (to allow their partners to continue their career), and the disproportionate representation of women in government and industry at board and senior management level to name but a few.

As a father of 4, I believe it is vitally important that all young people, male or female, need to be given the best possible chances to find jobs and succeed in their careers to the highest level that their skills allow.'

Alison - Head of Client Support

'20 years ago the working environment was completely different compared to today. Women were regularly hired solely based on their looks and it felt like a woman had to ‘act like a man’ to have a successful career. If you had children, you were expected to stay at home and look after them, it was either have children or a career.

Although things aren’t perfect today, we have made headway and although discrimination is more prominent in some industries over others, we have made progress. Whilst there is still a glass ceiling for some women, the highest position you could achieve 20 years ago for nearly all women was a ‘team leader’ role.

It is incredibly important that we provide role models for the next generation to teach and inspire them and finally close the gap. I have two young boys, and I make sure that I teach them that you can be a parent and have a successful career without having to sacrifice one for the other.' 

Jim - Graphic Designer

'Gender equality at Adgistics is fair, with strong women kicking butt on a daily basis. If it wasn’t for their skills, I’m sure life would be a lot less smooth for the team!

Obviously, as a father to an 8-year-old daughter, it is VERY important to me to clear the way for younger generations to help them advance in their career! 

I have great hope my daughter will grow into an intelligent woman with a talent, someone who aspires to help change the world.' 

Adgistics proactively treats all its employees fairly and equally, and we encourage all our staff to have a positive impact on the company. We know that there is always scope to grow so we welcome all feedback and ideas for further advancement and we look forward to a future where gender and race no longer impact how employees are valued and treated worldwide.